Sunday, August 19, 2012

How to "Heat Up" Your Marketing

In efforts to promote Burn This at Performance Network Theatre and to make way around a generic 11x17 poster, we came together as a staff and created something worthwhile. Not every opportunity is as hot as this one, we but thought of some small adjustments we could make to heat up our marketing.

Look familiar? A giant stack of posters and the nagging in 
your brain wondering if it was really worth it...

We took the promo posters to the extra mile in the hopes that they'll get people talking. After all, isn't that the point?

Step 1. 
We left a 4-in margin at the bottom of the poster to leave room for burning, but it was actually too much room. I recommend 2 1/2 inches instead. (The ripping effect along the bottom and the side provided an appropriate stressed look, however!)


Step 2.
GO OUTSIDE and use a torch to burn along the edges. Give it extra burns all over the page to make it look authentic.

Step 3.
Dip the burnt edges in tea to increase the brown-tint left behind by the flames. (Raspberry tea left the most tint!! Mmmm.)

Step 4.


Put them out there! Every poster will be 100% original and it sends the message that you took the time to create something AWESOME for your audience to look at. And you'll have fun doing it.



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