1) You Can't Always Get What You Want.
Every actor knows the emotions after an in-tents callback range high and low. It hurts to think about the possibility of rejection yet the idea of stardom is all too tasty. But at this point, it is completely out of your hands. You have done all you could have done and now you wait. After treacherous night sweats and all of the coffee you can stomach, you anxiously search for the cast list, push your way through the crowd gathered around the golden piece of information, and you notice you did not get the lead role. (le sigh.) Okay...perhaps the supporting role? Nope. Um...chorus? NOT A CHANCE!
And so kids, this is life. All of the effort and desire can ultimately amount to a lesson Mick Jagger tried to teach you long ago. But if you try sometime, you just might find, you get what you need. (And that's probably a glass of wine, a box of chocolates, and your cat.)
2) The Show MUST Go On.
Even the Queen herself admits to feeling tired and overworked in her recent GQ article, but that does not stop Miss B from bringing joy and belted trills to millions of fans. The week before the opening performance feels like a sick game of chicken between your preparation and the date that's marked on all of your friends' calendars! But when that day comes, and everybody is showing up - it's time to get your gameface and your eyeliner on. No more time for nervousness or hesitation, YOU'RE UP so get to it!
3) If You're Scared - So Are We.
Do not underestimate the average person's capability to notice a general discomfort or lack of confidence. If it is time for you to hit the high note to close out Act One, you better BELIEVE you WILL hit that note. Any moment of doubt or resistance can turn a powerful closing note into a meh-worthy awkward shift to intermission. When you present yourself to a group of people you must enhance your strengths to make up for your weaknesses. No one is perfect (besides Beyonce) so use those acting skills to create the smart, successful, talented being that's right beneath the surface. OR listen to Julie Andrews for a little pick-me-up.
4) TAKE RISKS.
Theatre classics are important references to specific points in time and can grant you the opportunity to take risks unlike ever before by banishing convention. Being the Marketing Director at Performance Network Theatre allowed me to witness the reconstruction of The Glass Menagerie by Tennessee Williams. Traditionally The Glass Menagerie is set in a small Southern home with a rather annoying family you desperately want the main character to escape. The direction of Tim Rhoze, set design by Monika Essen, lighting design by Daniel C. Walker and truly amazing heartfelt performances transformed this regular repertoire piece into an imaginative experience anchored by Williams' stunning language. Maintaining the original integrity to any transformational project is key, but find those areas in which you can push the limits and your product we be well-rounded and unique!
5) Passion + Compassion.
Many times you must play a character whose decisions are questionable, but it is your job to defend your character. There are always two sides to the story and everyone has a different interpretation. When you are placed in a confrontation, remember the person on the other end may have legitimate frustrations as well. Take a strong stand for what you believe is right but remember there is always room to bend, collaborate, and find compassion.
That's all I have folks! I shall continue posting as I get closer and closer to graduation!! Thanks for reading.
Sunday, January 20, 2013
Sunday, January 6, 2013
Ahh, the last day of EMU's winter break.
A great day to blog and reflect on my holiday jams
(as in tunes, not preserves).
Spotify tells me what I like. I use it nearly everyday.
A monthly fee for endless music...Wherever. Whenever.
...It keeps track of my top artists as I listen.
Here are my (surprising) top five:
1) Lily Allen
I am certainly a fan of Miss Allen, but I certainly did not expect her as my TOP artist. Apparently I enjoy listening to the funk-folk-female more than I projected. Lily Allen is perfect for the "I want to get this party going, but I don't want to be generic" situation. Her sound is contemporary and fresh while keeping the pop-rock love that is rooted deep within my brain. Hiding swear words under bubblegum pop and swinging punches in polka-dots, Lily Allen is perfect for those busy weeks when we don't have TIME to be grumpy. We can just pop our earbuds in, bob to 4/4 time, and have a nice smile. Here's my recommended Lily Allen jam!
2) Fleet Foxes
Here's my recommended Fleet Foxes jam!
3) Jason Mraz
Here's my recommended Jason Mraz jam!
4) Dr. Dog
Here's my recommended Dr. Dog jam!
The Gorillaz came back 2010 with Plastic Beach which is definitely worth having in your collection. Here's my recommended Gorillaz jam!
I have to give an honorable mention to The One and Only:
Thanks for reading! And listening!
Sunday, August 19, 2012
In efforts to promote Burn This at Performance Network Theatre and to make way around a generic 11x17 poster, we came together as a staff and created something worthwhile. Not every opportunity is as hot as this one, we but thought of some small adjustments we could make to heat up our marketing.
Look familiar? A giant stack of posters and the nagging in
your brain wondering if it was really worth it...
We took the promo posters to the extra mile in the hopes that they'll get people talking. After all, isn't that the point?
We left a 4-in margin at the bottom of the poster to leave room for burning, but it was actually too much room. I recommend 2 1/2 inches instead. (The ripping effect along the bottom and the side provided an appropriate stressed look, however!)
GO OUTSIDE and use a torch to burn along the edges. Give it extra burns all over the page to make it look authentic.
Dip the burnt edges in tea to increase the brown-tint left behind by the flames. (Raspberry tea left the most tint!! Mmmm.)
Put them out there! Every poster will be 100% original and it sends the message that you took the time to create something AWESOME for your audience to look at. And you'll have fun doing it.
Labels: 11X17 posters, Ann Arbor MI, Arts Marketing, Burn This, Burn This at Performance Network, guerilla marketing, How to Burn Paper, Lanford Wilson, marketing, Performance Network Theatre, Theatre
Sunday, July 29, 2012
For my Post-Modern and Contemporary Art class, I decided to write about Jim Henson's creation of The Muppets for my final paper. Enjoy snippets of the final product!
Jim Henson – Muppets – Puppetry – 1955-Present – Range in size from a couple inches to 8 feet tall –Combination of marionettes and puppets using soft materials such as fabric and durable materials such as wood or steel.
The first Muppets sightings are found in early commercials and a local children’s television show in Maryland, Sam and Friends in 1955. This was the introduction of using the Muppets and the use of “marionette/puppets” to communicate ideas.
In 1955 artists such as Jackson Pollock and Williem de Kooning were beginning to gain recognition. These artists were beginning to gain recognition as a part of the New York School of Art. They were much more focused on the actual action of painting rather than its aesthetic appeal.
These types of images of women by de Kooning were not well received by the female community. People found these works highly offensive. However, de Kooning was far more interested in capturing the emotional essence of her beauty rather than the way she appeared in real life. Similar to this thought, Henson created non-animal-monster characters to represent certain moods or personalities often associated with humans. (Oh gosh how I love Miss Piggy!)
Another emerging wave in the art world during this time was Pop Art. Artists such asAndy Warhol began commenting on the media’s tendency towards mass production and the popular demand for consumerism. Pictured above is one of Andy Warhol’s self-portrait alongside a line of O.P.I. nail polishes that were named after Muppet characters. It’s this type of marketing and consumerism that led to the Muppets explosion and Henson’s attempt to sell the Muppet franchise to Disney for $150 million.
Even after Jim Henson’s death we still see the Muppets all around us. There has been Muppet Treasure Island, Baby Muppets, Muppets in Space, Muppets Tonight, and the most recent Muppet success was with Jason Segal’s revival, The Muppets, which premiered in 2011.
The graphic novel, Tale of Sand, developed by artist, Ramon K. Perez, is the unproduced screenplay of Jim Henson and Jerry Juhl adapted as an experimental tribute to the late contemporary artists. It's quite the read, folks. Notice the action in the image that correlates with Henson and Juhl's stream of consciousness humor.
The cameo system within the Muppets has also held its incredible and defying success in the entertainment world by appealing to many different and developing audiences. Mickey Rooney, Stevie Wonder, Neil Patrick Harris, Whoppi Golberg, Ethel Merman, Elton John, and Diana Ross are only a small portion of celebrities who have opted to hang around the Muppets. Oh and some guy named Steve Martin's picture came up when I Googled the Muppets.
The purpose of the Muppets was to use nondescript creatures to communicate ideas through humor. The fact that Muppets are neither monster, animal, or human, makes them relatable to any type of person regardless of sex, race, sexuality, age, education, etc. There is a Muppet for everyone. What this means for audiences and viewers is that it’s okay to be green or tell bad jokes or enjoy bossing people around. Even though we don’t all look alike, we’re all friends and family at the end of the day.
Saturday, July 28, 2012
Four Reasons to Say No to 11x17 Posters
(...but there's always room for healthy debate.)
1) Money Out the Window: If you order a bunch and happen to make a good deal with your printer, you're looking at about one dollar per a piece for a one-way communication device with a 2-10 week lifespan. But the spending doesn't stop there. Commissioning a designer to create a post-worthy poster costs time and creative energy. And where would our posters be without the Interns of America? It takes an average of 10 minutes to hang one poster (between driving, walking, asking permission, and posting).
2) Fear the Wall: This is not effective communication! This is clutter. Unless you have a compelling poster (which doesn't always happen) your poster will be swallowed and surely covered by other meh-worthy paper bits.
3) Not Everyone Works in Your Organization: Have marketers ever considered the illusion that posters raise awareness is because we're prone to recognizing our brand? Of course you're going to notice your organizations posters everywhere, but how often do you actively seek opportunities by looking at posters? People want to interact. Not be shouted at by an organization. Posters are not what's causing people to jam through your doors - YOU ARE!
4) There's Enough Waste in This World: "It is a source of beauty. And without paper, it could not have happened... Unless, you had a camera." - Michael Scott. We live in a world that has too much waste and not enough trees. Think of how many ways your organization can SAVE per season if you eliminated posters all together.
I believe every problem has a solution. Challenge and inspire your designers to create different forms of print. Target areas and locations and hang their innovative designs somewhere that matters. Take the money you would spend on a typical size to print and spend that on a round cut or a bigger landscape. Or branded coasters! Or temporary tattoos! Anything! All I'm saying folks - 11x17 posters should not be a go-to.
Friday, June 22, 2012
Today I accepted the position as Director of Marketing and Public Relations at the Performance Network Theatre in Ann Arbor! I will finish my degree in Arts Management as I start this new journey! Thank you to Ken Stevens, Pam Cardell, The Staff ad Board of Performance Network, EMU Theatre, MASS MoCA, and all the lovely people I call family!
Let's get to work!
Let's get to work!
Wednesday, April 25, 2012
A group of 11 Eastern Michigan University students were transformed into political advocates this April. Student Organization, AMPlifying the Arts, is a group of Arts Management students who are dedicated to providing opportunities for the university's artists and arts leaders. This year, AMP sent 11 of us to Washington D.C. to advocate with Americans for the Arts at Arts Advocacy Day.
|Chairman Rocco Landesman of the National Endowment of the Arts and EMU Student Org, AMPlifying the Arts.|
Every year A4A rallies arts advocates from across the nation to address congress on the importance of the arts and arts funding.
|AMP and Hansen Clarke, a HUGE supporter of the arts in Michigan|
Alec Baldwin delivered a speech at the Kennedy Performing Arts Center to inspire the advocates. He mentioned his love for gangster dancing after watching West Side Story and convinced us it was an integral part of his early days of inspiration. That's right kids, you can thank Jerome Robbins for those giggles you get on 30 Rock.If you're not an arts advocate, you may be asking yourself...Why would we invest almost $200 million in the arts? After Arts Advocacy Day, we're able to answer that question very easily.
- Keeping the arts as a part of Core curriculum in public schools is a small investment to substantial outcomes. Students who participated in 3+ years of arts activities as opposed to students who spent less than a half year, on average scored 100 points higher on SAT exams.
- Hospitals that include the arts in their programming (i.e. art galleries in the lobbies, bedside performances, art classes, improv classes, etc.) consistently have shorter patient stays and happier employees. A portion of the National Endowment for the Arts supports Arts in Healthcare.
- The arts creates job opportunities. Ten percent of the estimated total of arts and culture organizations accounts for over 15 thousand jobs within the state of Michigan.
- For more facts click here!
|AMP with ArtServe|
Leave comments about a piece of art that changed you. Was it a piece of literature? A scene in a movie? A set of lyrics from a Disney movie?
...Mine was when I saw Joseph and the Amazing Technicolor Dreamcoat at the Fox Theatre in Detroit, Michigan. I was six years old and I still do theatre!